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  <url>
    <loc>https://www.gonzalezdesign.net/spend-save-digital-campaign</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529854316271-5UP4RHPVVWLB3ZJQDXD9/180508_Email_SpendAndSave_TEMP.gif</image:loc>
      <image:title>Spend &amp; Save Digital Campaign - Spend &amp; Save Email</image:title>
      <image:caption>+ Layout conceptualization + Design execution using original art and typography + Animated GIF</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529854316271-5UP4RHPVVWLB3ZJQDXD9/180508_Email_SpendAndSave_TEMP.gif</image:loc>
      <image:title>Spend &amp; Save Digital Campaign - Spend &amp; Save Email</image:title>
      <image:caption>+ Layout conceptualization + Design execution using original art and typography + Animated GIF</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529854305908-XLMH81T7Z3ODRMYC8YWD/180624_HP_SpendAndSave.jpg</image:loc>
      <image:title>Spend &amp; Save Digital Campaign - Spend &amp; Save Homepage</image:title>
      <image:caption>+ Layout conceptualization + Design execution using original art and typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529854362348-SHBAQ0UNWCJQELZU7YQ1/180508_Display_SpendAndSave_728x90.gif</image:loc>
      <image:title>Spend &amp; Save Digital Campaign - Spend &amp; Save Banner Ad</image:title>
      <image:caption>+ Layout conceptualization + Design execution using original art and typography + Animated GIF</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gonzalezdesign.net/photography</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529857361421-MP9ZEC1LSM8JJ02UOB2I/188691_1844672553067_4861689_n.jpg</image:loc>
      <image:title>Photography - Student Project - Institute of Culinary Education</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529857361421-MP9ZEC1LSM8JJ02UOB2I/188691_1844672553067_4861689_n.jpg</image:loc>
      <image:title>Photography - Student Project - Institute of Culinary Education</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1531004598887-Y1QY2BJEPGL5UVX0V44B/CrownVic1.jpg</image:loc>
      <image:title>Photography - Professional - Crown Victoria Restaurant and Bar</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529856910352-3RRYJSOAY9GCFLWS0PI9/Barcelona_COF_LG.jpg</image:loc>
      <image:title>Photography - Personal - Barcelona, Spain</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529857369242-Z22L1KT0BX8I9ASAF43R/190315_1844666632919_3593085_n.jpg</image:loc>
      <image:title>Photography - Student Project - Institute of Culinary Education</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529856931371-1M57Y929K5D041V4ADF6/70525_Grape_Tomatoes_C.jpg</image:loc>
      <image:title>Photography - Professional Project - Food Match Inc.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529856989576-SAGOD98NTX1B2BQ1AHTK/Madrid_2.jpg</image:loc>
      <image:title>Photography - Personal - Madrid, Spain</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529856953219-2FBLZT3DYBEXLPQYGIQ6/AsparagusWPeas_3.jpg</image:loc>
      <image:title>Photography - Professional Project - Food Match Inc.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529856963931-9YWXSI8FQBFJD99EVGFL/GrandKalamata_I.jpg</image:loc>
      <image:title>Photography - Professional Project - Food Match Inc.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529857002325-RNP0SZ510FQ01P4OYYMV/MushroomWGarlicSnowPeas.jpg</image:loc>
      <image:title>Photography - Professional Project - Food Match Inc.</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529857026863-VG7HFMPD5UEQNPYWUQF2/GreenOlivesWSicilianHerb_Sausage_4.jpg</image:loc>
      <image:title>Photography - Professional Project - Food Match Inc.</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.gonzalezdesign.net/retail-flip-book</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529856730192-FNE0ITUWU66BKV47IBFD/WFM_FlipBook.jpg</image:loc>
      <image:title>Retail Flip Book</image:title>
      <image:caption>+ Art direction + Layout conceptualization + Design execution using original art and typography (Excludes Photography)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529856730192-FNE0ITUWU66BKV47IBFD/WFM_FlipBook.jpg</image:loc>
      <image:title>Retail Flip Book</image:title>
      <image:caption>+ Art direction + Layout conceptualization + Design execution using original art and typography (Excludes Photography)</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gonzalezdesign.net/summerpartyinvitation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529790991632-QXD1MSP8IYCGFD9Y11A4/FM_SummerPartyInvite_OnWood_72dpi.jpg</image:loc>
      <image:title>Summer Party Invitation &amp; Support Material - Corporate Party Invitation</image:title>
      <image:caption>+ Art direction + Layout conceptualization + Design execution using original art and typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529790991632-QXD1MSP8IYCGFD9Y11A4/FM_SummerPartyInvite_OnWood_72dpi.jpg</image:loc>
      <image:title>Summer Party Invitation &amp; Support Material - Corporate Party Invitation</image:title>
      <image:caption>+ Art direction + Layout conceptualization + Design execution using original art and typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529787398871-QM048AOQ5UX6RMMJ66YY/FM_SummerPartyInvite_OnWood2.jpg</image:loc>
      <image:title>Summer Party Invitation &amp; Support Material</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529787505878-SVQDAXX7Q936N946E45Q/FM_SummerPartyInvite_OnWood2_72dpi.jpg</image:loc>
      <image:title>Summer Party Invitation &amp; Support Material - Print Invitation</image:title>
      <image:caption>+ Art direction + Layout conceptualization + Design execution using original art and typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529787508652-MLI3L3VJGC9GVZWEN09U/FM_SummerPartyMobile_OnWood2.jpg</image:loc>
      <image:title>Summer Party Invitation &amp; Support Material - Email Invitation</image:title>
      <image:caption>+ Art direction + Layout conceptualization + Design execution using original art and typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529787514837-GPS8RCHQDCWBMLM19ABS/FM_SummerPartyPoster_OnBrick.jpg</image:loc>
      <image:title>Summer Party Invitation &amp; Support Material - Support Signage</image:title>
      <image:caption>+ Art direction + Layout conceptualization + Design execution using original art and typography</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gonzalezdesign.net/cleansersquadpackaging</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1570902972829-G7LWE05CUEZ91ZI5B4X5/CleanserSquad_Pg1_72dpi.jpg</image:loc>
      <image:title>CleanserSquad Package Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529794131827-WYRQ25TVJG35874MITCP/CleanserSquad_Pg2.jpg</image:loc>
      <image:title>CleanserSquad Package Design - Cleanser Squad Packaging</image:title>
      <image:caption>+ Layout conceptualization + Design execution using original art and typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529792983275-C9U3FXXFZEFTINRAP59X/cleanser+squad+2.jpg</image:loc>
      <image:title>CleanserSquad Package Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1769554003165-WK66TQF8FP92YEG985U0/CleanserSquad_ColorPallet.jpg</image:loc>
      <image:title>CleanserSquad Package Design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529794119034-1RGR6E3AOWTOKOBQE9PK/CleanserSquad_Pg1_72dpi.jpg</image:loc>
      <image:title>CleanserSquad Package Design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gonzalezdesign.net/packaging</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-10-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1571264931559-WUQ71QCX7LKV2Q8WMGFF/JamesScottPackagesProposal_Package2.jpg</image:loc>
      <image:title>Packaging - Crystal Decanter Gift-set Packaging</image:title>
      <image:caption>+ Art direction + Design execution using original art and typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1571264931559-WUQ71QCX7LKV2Q8WMGFF/JamesScottPackagesProposal_Package2.jpg</image:loc>
      <image:title>Packaging - Crystal Decanter Gift-set Packaging</image:title>
      <image:caption>+ Art direction + Design execution using original art and typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1571080451033-KKHRFX6Q8T1YDRVD6TF3/JamesScottPackagesProposal.jpg</image:loc>
      <image:title>Packaging - Crystal Decanter Packaging</image:title>
      <image:caption>+ Art direction + Design execution using original art and typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529786919136-LKXLQ5JZMNZBE4VWG0PO/Crostini_Page_72dpi.jpg</image:loc>
      <image:title>Packaging - Retail Crostini Packaging</image:title>
      <image:caption>+ Art direction + Design execution using original art and typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1570902988316-A7IE3G62YQXCLD9EFBVJ/CleanserSquad_Pg2.jpg</image:loc>
      <image:title>Packaging - CLEANSER SQUAD PACKAGING</image:title>
      <image:caption>+ Layout conceptualization + Design execution using original art and typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1571080631565-OP4ZI63PWDYWPV6ASXC4/JamesScottPackagesProposal_Package2.jpg</image:loc>
      <image:title>Packaging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1570902972829-G7LWE05CUEZ91ZI5B4X5/CleanserSquad_Pg1_72dpi.jpg</image:loc>
      <image:title>Packaging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1571268489926-GMB3SZAUDOJDXPXGNJT0/DivinaCans.jpg</image:loc>
      <image:title>Packaging - Foodservice Productline</image:title>
      <image:caption>+ Color exploration + Design execution using original and existing art and typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1571267131529-D5DGHZ7U2O54E52FDWFX/CrstalPattern.jpg</image:loc>
      <image:title>Packaging - Customized Decanter &amp;amp; Rocks-glass Crystal Pattern</image:title>
      <image:caption>+ Design execution using original art</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529786886270-KIH4CNU73GUTBYX8ZB3C/Crostini_EVOO_Page.jpg</image:loc>
      <image:title>Packaging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1571590424326-VH287OLF89LGYQ6X18XB/CrystalPre-ProdutionSample_72dpi.jpg</image:loc>
      <image:title>Packaging - Pre-production sample of decanter design  (low-res)</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.gonzalezdesign.net/digital-social-assets</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586193872520-YTGS3IPWNGAVEIXJNX1H/image-asset.jpeg</image:loc>
      <image:title>Digital Social Assets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586193872520-YTGS3IPWNGAVEIXJNX1H/image-asset.jpeg</image:loc>
      <image:title>Digital Social Assets</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586193897444-OPH20RXA1WPAVFH3T9KS/CC_Cream_Insta_1080x1920_FPO_.gif</image:loc>
      <image:title>Digital Social Assets - Skin To Die For Product Promotion</image:title>
      <image:caption>+ Layout conceptualization + Design execution using original art and typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586194385831-TRMLXWDCADHROCVE41QB/180624_HP_CleanserSquad.jpg</image:loc>
      <image:title>Digital Social Assets - Hungarian Thermal Water Eye Cream Launch</image:title>
      <image:caption>+ Layout conceptualization + Design execution using original art and typography + Animated GIF</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586194466442-HQTYGQIP24SAMRKJ5NAH/191120_FB_CyberMonday_1080x1080_FPO.gif</image:loc>
      <image:title>Digital Social Assets - Cyber Monday Promotion</image:title>
      <image:caption>+ Layout conceptualization + Design execution using original art and typography + Animated GIF</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586194513273-6AJ48M1HLF1T6QP6NXSK/image-asset.gif</image:loc>
      <image:title>Digital Social Assets - Halloween Masks Social Post</image:title>
      <image:caption>+ Layout conceptualization + Design execution using original art and typography + Animated GIF</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1587145130848-WMGOMFWWJ1KI9UCMR47Q/BadBirds_Template.jpg</image:loc>
      <image:title>Digital Social Assets - Bad Birds Album Release Announcement</image:title>
      <image:caption>+ Layout conceptualization + Design execution using original art and typography + Motion Graphic Animation</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gonzalezdesign.net/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-06-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1662926422441-1P2JXYJ8EDVDP21BOXK3/AI_Band_TshirtDesign.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1571591442241-P2XIO4E5JWEK0NPBZ2S0/PotentC_UltaGM_Booth_Side_72dpi.jpg</image:loc>
      <image:title>Work - TRADESHOW DESIGN</image:title>
      <image:caption>+ Design execution using original and existing art</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/debcefdd-67bd-4ec9-b4a7-a06e785a1ac9/LocalX_1920x1080_StillScreen_B.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/e424e0e8-264f-49be-8afd-cca3f5106b63/LocallySpeaking_Hero.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1570385733933-BNGF2ARW2TH6KSET5V36/180624_HP_.jpg</image:loc>
      <image:title>Work - FREE SHIPPING HOMEPAGE</image:title>
      <image:caption>+ Layout conceptualization + Design execution using original art and typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/7f07c056-d791-4d1b-af30-5e6cc54203ac/CleanserSquad_Pg2.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1651058172775-59IM9W7YPES48X2H1LH5/image-asset.jpeg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Employment promotional animation for AMP</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/b731f4fb-c7d6-4bc3-90ec-58e0b2e3cb78/Crostini_Package_1.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/85d8fdab-772f-4af6-8864-5c230f0db9fa/BABN_Hero2.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/14effb6b-a02e-4b7d-89c1-de6777859a29/Falstaff_Hero.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/59e95d43-af88-4f5e-ac1b-e35702d45e46/Localx_Hero_Image.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Brand Identity Local</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/9bc27608-f16b-4050-ad6c-b61c39f48fdc/Locality_Logos_Image.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The logo retains the recognizable Tobias font for "Local," reinforcing brand familiarity. The addition of a bold, sharp-edged "X" mirrors the strong, clean lines of "Local," creating a cohesive yet dynamic visual identity. The strategic deconstruction of the "X" introduces opportunities for creative color variations, enhancing flexibility and visual interest across brand applications.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/7dec1136-5edf-4862-bf25-16cae1cbd55a/Locality_ColorScheme.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Color scheme are cool tones, pulling from the parent brand’s more vast color scheme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/acfa1eca-f578-421c-af23-0e0db3449f80/LocalX_LogoReveal_Small.gif</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Brand logo reveal</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/fbdffbfb-7c57-406f-bea6-2cf182618aea/Localx_Watermarks.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/c93f29b6-51af-46df-9ce6-4cb4b1df094c/Localx_Platform.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/f7ecd455-8f4b-4048-bea5-339d6a1e4ae0/Localx_Computing.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/8def8f79-4676-4f18-98de-06bd0e748258/Localx_Hero_Image2.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/db338149-46ce-4b0c-8c75-7e5858804ca0/Localx_Hero_Image3.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/0c4b042f-0792-4d67-8e08-5518120ff5cb/Localx_Merch_Image1.jpg</image:loc>
      <image:title>Work - Merch: Tote</image:title>
      <image:caption>For the launch of the product we created a few a promotional pieces to share with attendees. The tote bags featured the brand logo in prominence and tagline to boot, while brining in the watermark for a little more character.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/8f8217ae-9e71-453e-be25-03b865b5cb42/Localx_Merch_Image2.jpg</image:loc>
      <image:title>Work - Merch: Branded Tee</image:title>
      <image:caption>For the launch of the product we created a few a promotional pieces to share with attendees. The tee featured the brand logo in prominence and tagline to boot.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/cdb22d86-9844-4847-9c25-eec72305fe32/LS_HeroImage.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>LS logo video series.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/7b04169e-82da-4ec4-b1e5-0974dd1c3b78/LS_ColorScheme.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/dbb76bab-50dd-4e60-a538-0ce583cec1ce/LocallySpeaking_Intro.gif</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Color scheme are cooling, pulling from the partent-brand’s more vast color scheme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/554c1847-7c9e-45c8-8e72-7c893f4ee81c/BABN_Hero.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Build A Better Nacho cross-merchandising campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/cc96fe98-c4f4-4ba8-ba29-7598aedd021d/BABN_Logo.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The Build A Better Nacho logo combines slab serif and sans serif typography to create a bold, approachable look tailored to a college-aged audience. A bitten-nacho icon adds personality while reinforcing the campaign’s theme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/3a787859-6d12-4e57-8cdf-5279184fa467/BABN_ColorScheme.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>The color scheme was intended to be a bit dramatic to draw attention but not to over power the heroes of the pieces, which was the food.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/e7abae74-c931-40ae-9482-1661f309afed/BABN_Brochure.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>The brochure was a simple bifold with photography that I shot myself, with the aid of styling and lighting assistance.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/c5c930e2-c06c-4122-8d17-663c1d59a55b/BABN_Merch.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/481e80d2-83b4-4249-9452-8112c669d8a0/Crostini_Hero.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Crostini Packaging</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/0f70751f-0140-406c-84c0-73a3bfb73598/Crostini_Color_Scheme.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Color scheme is earthy and vibrant.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/d9723c33-5adf-4513-bf3a-967da22a37f8/Crostini_Package_1.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Crostini Rosemary Package</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/b7918fdf-2973-429d-ad9a-601067d4baeb/Crostini_Package_2.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Crostini Italian Cheese Package</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/63517f9d-2e95-4c04-8758-8b3fc1deaf63/Crostini_Package_3.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Crostini EVOO Package</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/a93d8233-900b-4702-9edc-95b929c1316b/CleanserSquad_Pg1_72dpi.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Cleanser Squad Packaging</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/dfaf033e-9684-491a-bffc-cabc7d483a4c/CleanserSquad_ColorPallet.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Color scheme is vibrant and product focused.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/a1db0118-e03e-4a70-9d26-73ad977f0354/CleanserSquad_Pg2.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>Cleanser Squad Package</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/560e4081-df49-4538-8c8c-43147861b257/Falstaff_Hero.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>Falstaff Brew Works brand development project - personal mock-brand.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/dff1093e-5153-431b-8bf2-0ea7b00d00e1/FallStaff_Logos.jpg</image:loc>
      <image:title>Work</image:title>
      <image:caption>The Falstaff logo combines slab serif and sans serif typography to create a bold, approachable identity that appeals to its core audience. The primary logo features a modern bear illustration that reflects the brand’s Adirondack roots, while the typography reinforces its rugged, sport-inspired character. In applications where space is limited, two alternate logo configurations provide flexibility while maintaining brand recognition and consistency.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/2d419d36-97af-462a-945d-714ffa7b3e18/Falstaff_ColorPalette.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>The color palette was intentionally designed to be bold and dramatic, helping the brand command attention and stand out among competing products on crowded beer cooler shelves.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/22dd0917-6059-4e94-968a-2063261a3178/Falstaff_Promotions.jpg</image:loc>
      <image:title>Work - Make it stand out</image:title>
      <image:caption>The Falstaff promotional campaign celebrates the spirit of the Adirondacks and the adventurous outdoor lifestyle that defines the region. Integrating Falstaff the bear throughout the campaign strengthens brand recognition and creates a consistent visual thread across all touchpoints.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gonzalezdesign.net/free-shipping-campaign</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1532889596384-PH82TPB1TAOEXGYMUMWC/180711_Email_FreeShipping_August_Opt2_Temp.gif</image:loc>
      <image:title>Free Shipping Digital Campaign - Free Shipping Email</image:title>
      <image:caption>+ Layout conceptualization + Design execution using original art and typography + Animated GIF</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1532889596384-PH82TPB1TAOEXGYMUMWC/180711_Email_FreeShipping_August_Opt2_Temp.gif</image:loc>
      <image:title>Free Shipping Digital Campaign - Free Shipping Email</image:title>
      <image:caption>+ Layout conceptualization + Design execution using original art and typography + Animated GIF</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1532888520248-JU1JH8020L2UM18WCGB0/180624_HP_.jpg</image:loc>
      <image:title>Free Shipping Digital Campaign - Free Shipping Homepage</image:title>
      <image:caption>+ Layout conceptualization + Design execution using original art and typography</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gonzalezdesign.net/ptrprostrength</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586877407777-96ZAODVAIWZU5OYPMCUI/BrandingTemplate.gif</image:loc>
      <image:title>PTR Pro Strength Logo Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1595880527733-S2WV02TQEGZSRD88JQ8A/TwistedFestLogo.jpg</image:loc>
      <image:title>PTR Pro Strength Logo Refresh - Twisted Logo Development</image:title>
      <image:caption>+ Created a brand/logo for a nonprofit LGBTQ+ organization. + Original Art and creative direction</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586877407777-96ZAODVAIWZU5OYPMCUI/BrandingTemplate.gif</image:loc>
      <image:title>PTR Pro Strength Logo Refresh - ProStrength Collection Refresh</image:title>
      <image:caption>+ Refresh of existing product line logo + Concepts were directed by the CD</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586809992686-3W9COJ2X0OYSSBENDD8K/ProStength_Brochure1.jpg</image:loc>
      <image:title>PTR Pro Strength Logo Refresh - ProStrength Promotional Leaflet</image:title>
      <image:caption>+ Layout conceptualization + Design execution using original typography</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586810156094-U8AXZMMOXIBVSQ558ABZ/ProStength_Brochure2.jpg</image:loc>
      <image:title>PTR Pro Strength Logo Refresh</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586810168773-N3VBGXWOBQMADXHQ22Q2/ProStength_Brochure3.jpg</image:loc>
      <image:title>PTR Pro Strength Logo Refresh</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gonzalezdesign.net/squarespace-test-index</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-04-25</lastmod>
  </url>
  <url>
    <loc>https://www.gonzalezdesign.net/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/2fe075c6-c563-452b-aad4-608981a20981/RG_Image.jpg</image:loc>
      <image:title>About - Rick Gonzalez</image:title>
      <image:caption>Graphic designer based in New York City with a focus on brand development and multi-channel visual storytelling. Experienced across digital, print, and packaging design, with additional strengths in motion and photography. Known for building cohesive brand systems that translate across platforms. Open to full-time, freelance, and contract opportunities. CLIENTS : Peter Thomas Roth Michael Kors Eyeball NYC Gigante Vaz Lippincott FoodMatch Gracy Title Co.</image:caption>
    </image:image>
  </url>
</urlset>

