https://www.gonzalezdesign.net/spend-save-digital-campaign daily 0.75 2018-07-29 https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529854316271-5UP4RHPVVWLB3ZJQDXD9/180508_Email_SpendAndSave_TEMP.gif Spend & Save Digital Campaign - Spend & Save Email + Layout conceptualization + Design execution using original art and typography + Animated GIF https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529854316271-5UP4RHPVVWLB3ZJQDXD9/180508_Email_SpendAndSave_TEMP.gif Spend & Save Digital Campaign - Spend & Save Email + Layout conceptualization + Design execution using original art and typography + Animated GIF https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529854305908-XLMH81T7Z3ODRMYC8YWD/180624_HP_SpendAndSave.jpg Spend & Save Digital Campaign - Spend & Save Homepage + Layout conceptualization + Design execution using original art and typography https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529854362348-SHBAQ0UNWCJQELZU7YQ1/180508_Display_SpendAndSave_728x90.gif Spend & Save Digital Campaign - Spend & Save Banner Ad + Layout conceptualization + Design execution using original art and typography + Animated GIF https://www.gonzalezdesign.net/photography daily 0.75 2018-07-08 https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529857361421-MP9ZEC1LSM8JJ02UOB2I/188691_1844672553067_4861689_n.jpg Photography - Student Project - Institute of Culinary Education https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529857361421-MP9ZEC1LSM8JJ02UOB2I/188691_1844672553067_4861689_n.jpg Photography - Student Project - Institute of Culinary Education https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1531004598887-Y1QY2BJEPGL5UVX0V44B/CrownVic1.jpg Photography - Professional - Crown Victoria Restaurant and Bar https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529856910352-3RRYJSOAY9GCFLWS0PI9/Barcelona_COF_LG.jpg Photography - Personal - Barcelona, Spain https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529857369242-Z22L1KT0BX8I9ASAF43R/190315_1844666632919_3593085_n.jpg Photography - Student Project - Institute of Culinary Education https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529856931371-1M57Y929K5D041V4ADF6/70525_Grape_Tomatoes_C.jpg Photography - Professional Project - Food Match Inc. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529856989576-SAGOD98NTX1B2BQ1AHTK/Madrid_2.jpg Photography - Personal - Madrid, Spain https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529856953219-2FBLZT3DYBEXLPQYGIQ6/AsparagusWPeas_3.jpg Photography - Professional Project - Food Match Inc. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529856963931-9YWXSI8FQBFJD99EVGFL/GrandKalamata_I.jpg Photography - Professional Project - Food Match Inc. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529857002325-RNP0SZ510FQ01P4OYYMV/MushroomWGarlicSnowPeas.jpg Photography - Professional Project - Food Match Inc. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529857026863-VG7HFMPD5UEQNPYWUQF2/GreenOlivesWSicilianHerb_Sausage_4.jpg Photography - Professional Project - Food Match Inc. https://www.gonzalezdesign.net/retail-flip-book daily 0.75 2018-07-08 https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529856730192-FNE0ITUWU66BKV47IBFD/WFM_FlipBook.jpg Retail Flip Book + Art direction + Layout conceptualization + Design execution using original art and typography (Excludes Photography) https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529856730192-FNE0ITUWU66BKV47IBFD/WFM_FlipBook.jpg Retail Flip Book + Art direction + Layout conceptualization + Design execution using original art and typography (Excludes Photography) https://www.gonzalezdesign.net/summerpartyinvitation daily 0.75 2018-07-08 https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529790991632-QXD1MSP8IYCGFD9Y11A4/FM_SummerPartyInvite_OnWood_72dpi.jpg Summer Party Invitation & Support Material - Corporate Party Invitation + Art direction + Layout conceptualization + Design execution using original art and typography https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529790991632-QXD1MSP8IYCGFD9Y11A4/FM_SummerPartyInvite_OnWood_72dpi.jpg Summer Party Invitation & Support Material - Corporate Party Invitation + Art direction + Layout conceptualization + Design execution using original art and typography https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529787398871-QM048AOQ5UX6RMMJ66YY/FM_SummerPartyInvite_OnWood2.jpg Summer Party Invitation & Support Material https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529787505878-SVQDAXX7Q936N946E45Q/FM_SummerPartyInvite_OnWood2_72dpi.jpg Summer Party Invitation & Support Material - Print Invitation + Art direction + Layout conceptualization + Design execution using original art and typography https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529787508652-MLI3L3VJGC9GVZWEN09U/FM_SummerPartyMobile_OnWood2.jpg Summer Party Invitation & Support Material - Email Invitation + Art direction + Layout conceptualization + Design execution using original art and typography https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529787514837-GPS8RCHQDCWBMLM19ABS/FM_SummerPartyPoster_OnBrick.jpg Summer Party Invitation & Support Material - Support Signage + Art direction + Layout conceptualization + Design execution using original art and typography https://www.gonzalezdesign.net/cleansersquadpackaging daily 0.75 2026-01-27 https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1570902972829-G7LWE05CUEZ91ZI5B4X5/CleanserSquad_Pg1_72dpi.jpg CleanserSquad Package Design https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529794131827-WYRQ25TVJG35874MITCP/CleanserSquad_Pg2.jpg CleanserSquad Package Design - Cleanser Squad Packaging + Layout conceptualization + Design execution using original art and typography https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529792983275-C9U3FXXFZEFTINRAP59X/cleanser+squad+2.jpg CleanserSquad Package Design https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1769554003165-WK66TQF8FP92YEG985U0/CleanserSquad_ColorPallet.jpg CleanserSquad Package Design https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529794119034-1RGR6E3AOWTOKOBQE9PK/CleanserSquad_Pg1_72dpi.jpg CleanserSquad Package Design https://www.gonzalezdesign.net/packaging daily 0.75 2019-10-20 https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1571264931559-WUQ71QCX7LKV2Q8WMGFF/JamesScottPackagesProposal_Package2.jpg Packaging - Crystal Decanter Gift-set Packaging + Art direction + Design execution using original art and typography https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1571264931559-WUQ71QCX7LKV2Q8WMGFF/JamesScottPackagesProposal_Package2.jpg Packaging - Crystal Decanter Gift-set Packaging + Art direction + Design execution using original art and typography https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1571080451033-KKHRFX6Q8T1YDRVD6TF3/JamesScottPackagesProposal.jpg Packaging - Crystal Decanter Packaging + Art direction + Design execution using original art and typography https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529786919136-LKXLQ5JZMNZBE4VWG0PO/Crostini_Page_72dpi.jpg Packaging - Retail Crostini Packaging + Art direction + Design execution using original art and typography https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1570902988316-A7IE3G62YQXCLD9EFBVJ/CleanserSquad_Pg2.jpg Packaging - CLEANSER SQUAD PACKAGING + Layout conceptualization + Design execution using original art and typography https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1571080631565-OP4ZI63PWDYWPV6ASXC4/JamesScottPackagesProposal_Package2.jpg Packaging https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1570902972829-G7LWE05CUEZ91ZI5B4X5/CleanserSquad_Pg1_72dpi.jpg Packaging https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1571268489926-GMB3SZAUDOJDXPXGNJT0/DivinaCans.jpg Packaging - Foodservice Productline + Color exploration + Design execution using original and existing art and typography https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1571267131529-D5DGHZ7U2O54E52FDWFX/CrstalPattern.jpg Packaging - Customized Decanter & Rocks-glass Crystal Pattern + Design execution using original art https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1529786886270-KIH4CNU73GUTBYX8ZB3C/Crostini_EVOO_Page.jpg Packaging https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1571590424326-VH287OLF89LGYQ6X18XB/CrystalPre-ProdutionSample_72dpi.jpg Packaging - Pre-production sample of decanter design (low-res) https://www.gonzalezdesign.net/digital-social-assets daily 0.75 2020-04-17 https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586193872520-YTGS3IPWNGAVEIXJNX1H/image-asset.jpeg Digital Social Assets https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586193872520-YTGS3IPWNGAVEIXJNX1H/image-asset.jpeg Digital Social Assets https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586193897444-OPH20RXA1WPAVFH3T9KS/CC_Cream_Insta_1080x1920_FPO_.gif Digital Social Assets - Skin To Die For Product Promotion + Layout conceptualization + Design execution using original art and typography https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586194385831-TRMLXWDCADHROCVE41QB/180624_HP_CleanserSquad.jpg Digital Social Assets - Hungarian Thermal Water Eye Cream Launch + Layout conceptualization + Design execution using original art and typography + Animated GIF https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586194466442-HQTYGQIP24SAMRKJ5NAH/191120_FB_CyberMonday_1080x1080_FPO.gif Digital Social Assets - Cyber Monday Promotion + Layout conceptualization + Design execution using original art and typography + Animated GIF https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586194513273-6AJ48M1HLF1T6QP6NXSK/image-asset.gif Digital Social Assets - Halloween Masks Social Post + Layout conceptualization + Design execution using original art and typography + Animated GIF https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1587145130848-WMGOMFWWJ1KI9UCMR47Q/BadBirds_Template.jpg Digital Social Assets - Bad Birds Album Release Announcement + Layout conceptualization + Design execution using original art and typography + Motion Graphic Animation https://www.gonzalezdesign.net/work daily 1.0 2026-02-12 https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1662926422441-1P2JXYJ8EDVDP21BOXK3/AI_Band_TshirtDesign.jpg Work https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1571591442241-P2XIO4E5JWEK0NPBZ2S0/PotentC_UltaGM_Booth_Side_72dpi.jpg Work - TRADESHOW DESIGN + Design execution using original and existing art https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/debcefdd-67bd-4ec9-b4a7-a06e785a1ac9/LocalX_1920x1080_StillScreen_B.jpg Work https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/e424e0e8-264f-49be-8afd-cca3f5106b63/LocallySpeaking_Hero.jpg Work https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1570385733933-BNGF2ARW2TH6KSET5V36/180624_HP_.jpg Work - FREE SHIPPING HOMEPAGE + Layout conceptualization + Design execution using original art and typography https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/efd5bca2-9fe7-4f83-a155-55ee2bdc07df/BABN_Hero.jpg Work https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/7d061041-d045-4194-acef-fe284a4e2055/Crostini_Hero.jpg Work https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/7f07c056-d791-4d1b-af30-5e6cc54203ac/CleanserSquad_Pg2.jpg Work https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1651058172775-59IM9W7YPES48X2H1LH5/image-asset.jpeg Work Employment promotional animation for AMP https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1586877407777-96ZAODVAIWZU5OYPMCUI/BrandingTemplate.gif Work https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/59e95d43-af88-4f5e-ac1b-e35702d45e46/Localx_Hero_Image.jpg Work Brand Identity Local https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/9bc27608-f16b-4050-ad6c-b61c39f48fdc/Locality_Logos_Image.jpg Work The logo retains the recognizable Tobias font for "Local," reinforcing brand familiarity. The addition of a bold, sharp-edged "X" mirrors the strong, clean lines of "Local," creating a cohesive yet dynamic visual identity. The strategic deconstruction of the "X" introduces opportunities for creative color variations, enhancing flexibility and visual interest across brand applications. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/7dec1136-5edf-4862-bf25-16cae1cbd55a/Locality_ColorScheme.jpg Work - Make it stand out Color scheme are cool tones, pulling from the parent brand’s more vast color scheme. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/acfa1eca-f578-421c-af23-0e0db3449f80/LocalX_LogoReveal_Small.gif Work - Make it stand out Brand logo reveal https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/fbdffbfb-7c57-406f-bea6-2cf182618aea/Localx_Watermarks.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/c93f29b6-51af-46df-9ce6-4cb4b1df094c/Localx_Platform.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/f7ecd455-8f4b-4048-bea5-339d6a1e4ae0/Localx_Computing.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/8def8f79-4676-4f18-98de-06bd0e748258/Localx_Hero_Image2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/db338149-46ce-4b0c-8c75-7e5858804ca0/Localx_Hero_Image3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/0c4b042f-0792-4d67-8e08-5518120ff5cb/Localx_Merch_Image1.jpg Work - Merch: Tote For the launch of the product we created a few a promotional pieces to share with attendees. The tote bags featured the brand logo in prominence and tagline to boot, while brining in the watermark for a little more character. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/8f8217ae-9e71-453e-be25-03b865b5cb42/Localx_Merch_Image2.jpg Work - Merch: Branded Tee For the launch of the product we created a few a promotional pieces to share with attendees. The tee featured the brand logo in prominence and tagline to boot. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/cdb22d86-9844-4847-9c25-eec72305fe32/LS_HeroImage.jpg Work LS logo video series. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/7b04169e-82da-4ec4-b1e5-0974dd1c3b78/LS_ColorScheme.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/dbb76bab-50dd-4e60-a538-0ce583cec1ce/LocallySpeaking_Intro.gif Work - Make it stand out Color scheme are cooling, pulling from the partent-brand’s more vast color scheme. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/554c1847-7c9e-45c8-8e72-7c893f4ee81c/BABN_Hero.jpg Work Build A Better Nacho cross-merchandising campaign. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/cc96fe98-c4f4-4ba8-ba29-7598aedd021d/BABN_Logo.jpg Work The Build A Better Nacho logo combines slab serif and sans serif typography to create a bold, approachable look tailored to a college-aged audience. A bitten-nacho icon adds personality while reinforcing the campaign’s theme. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/3a787859-6d12-4e57-8cdf-5279184fa467/BABN_ColorScheme.jpg Work - Make it stand out The color scheme was intended to be a bit dramatic to draw attention but not to over power the heroes of the pieces, which was the food. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/e7abae74-c931-40ae-9482-1661f309afed/BABN_Brochure.jpg Work - Make it stand out The brochure was a simple bifold with photography that I shot myself, with the aid of styling and lighting assistance. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/c5c930e2-c06c-4122-8d17-663c1d59a55b/BABN_Merch.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/481e80d2-83b4-4249-9452-8112c669d8a0/Crostini_Hero.jpg Work Crostini Packaging https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/0f70751f-0140-406c-84c0-73a3bfb73598/Crostini_Color_Scheme.jpg Work - Make it stand out Color scheme is earthy and vibrant. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/194b43b6-7d3f-4681-96bd-02bb0238e166/Crostini_Package_1.jpg Work - Make it stand out Crostini Rosemary Package https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/8e7b2789-88e6-4e1c-9562-42a1a0c150cc/Crostini_Package_2.jpg Work - Make it stand out Crostini Italian Cheese Package https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/4f7420a3-dd69-4eb9-bb70-95aef9130d3a/Crostini_Package_3.jpg Work - Make it stand out Crostini EVOO Package https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/a93d8233-900b-4702-9edc-95b929c1316b/CleanserSquad_Pg1_72dpi.jpg Work Cleanser Squad Packaging https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/dfaf033e-9684-491a-bffc-cabc7d483a4c/CleanserSquad_ColorPallet.jpg Work - Make it stand out Color scheme is vibrant and product focused. https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/a1db0118-e03e-4a70-9d26-73ad977f0354/CleanserSquad_Pg2.jpg Work - Make it stand out Cleanser Squad Package https://www.gonzalezdesign.net/free-shipping-campaign daily 0.75 2018-07-29 https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1532889596384-PH82TPB1TAOEXGYMUMWC/180711_Email_FreeShipping_August_Opt2_Temp.gif Free Shipping Digital Campaign - Free Shipping Email + Layout conceptualization + Design execution using original art and typography + Animated GIF https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1532889596384-PH82TPB1TAOEXGYMUMWC/180711_Email_FreeShipping_August_Opt2_Temp.gif Free Shipping Digital Campaign - Free Shipping Email + Layout conceptualization + Design execution using original art and typography + Animated GIF https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/1532888520248-JU1JH8020L2UM18WCGB0/180624_HP_.jpg Free Shipping Digital Campaign - Free Shipping Homepage + Layout conceptualization + Design execution using original art and typography https://www.gonzalezdesign.net/squarespace-test-index daily 0.75 2022-04-25 https://www.gonzalezdesign.net/about daily 0.75 2026-02-12 https://images.squarespace-cdn.com/content/v1/5b2ea2b95ffd20346353ddcf/2fe075c6-c563-452b-aad4-608981a20981/RG_Image.jpg About - Rick Gonzalez Graphic designer based in New York City with a focus on brand development and multi-channel visual storytelling. Experienced across digital, print, and packaging design, with additional strengths in motion and photography. Known for building cohesive brand systems that translate across platforms. Open to full-time, freelance, and contract opportunities. CLIENTS : Peter Thomas Roth Michael Kors Eyeball NYC Gigante Vaz Lippincott FoodMatch Gracy Title Co.